Vinçon is Back
Strategy, Branding, Social Networking & Web Design
When an heritage shop closes new business opportunities arise.
In this project we wanted pray an hommage and bring back to life one of the most iconic shops in barcelona.
In december 2015 the vinçon shop in Passeig de Gràcia closed down after being bought by the Inditex group brand Massimo Dutti, transforming this unique space to one more regular shop in the alley.
By doing so this project stands as a reivindicative project.
This representative shop element it’s been designed since 1973 until the shop closure in 2015.
/Phase 1_ Brand Launch Relaunch the bag
We use one of the brand key elements for it’s revival.
What do we actually mean when we say vinçon is bag?
Vinçon identity raises from the ashes and the bag stands as it’s key element. The brand is now fully digital and launches a subscription program for it’s clients, By doing so
Phase X_ Social Media Profiles Relaunch